Tomorrow, NO ONE TRUE ANYTHING is going to be launching it's first Christmas campaign.

Having only launched our DEB—UT t-shirt collection in September, it feels quite surreal to be doing a Christmas campaign so soon.

I have entitled this campaign "Gift Sharing / Planet Caring". I feel this really reflects the nature of what I am setting out to achieve with NOTA.

My idea behind Gift Sharing / Planet Caring, is to continue to share the ethos of NO ONE TRUE ANYTHING, by spreading a message that you do not need to purchase a new outfit every weekend or throw your clothing away after 1 or 2 wears because the materials used were poor and the production was rushed.

I look at my pieces as investments, I create the pieces with a timeless design in mind, while being crafted from luxury, 100% Organic Cotton, in Portugal, eliminating the need, of poorly made, fast fashion garments.

I guess all I have to do now is spread the message and carry on telling my NO ONE TRUE ANYTHING story.