NO ONE TRUE ANYTHING will NOT be participating in Black Friday or the Cyber Weekend at all this again this year.

In our opinion, Black Friday not only creates over consumption and encourages purchases that probably are not needed, but further highlights cheap, mass-produced, poorly made garments, while having a huge impact on the environment.

If companies are able to offer “up to 80% off”, how bad must their materials be. More importantly, how bad must their supply chains and human ethics be?