IN A MOMENTOUS DEVELOPMENT, JAKE HAS OPENED THE DOORS HIS NO ONE TRUE ANYTHING STORE ON HENRIETTA STREET, COVENT GARDEN. THE STORE'S AESTHETIC SHOWCASES AN INDUSTRIAL DECOR WITH BRUTALIST DESIGN ELEMENTS, REFLECTING JAKE'S SIGNATURE BLEND OF UNCONVENTIONAL CREATIVITY AND SOPHISTICATION.

“NO ONE TRUE ANYTHING, TO ME, IS SO MUCH MORE THAN HIGH-END FASHION, IT IS ABOUT CREATING A COMMUNITY WHERE PEOPLE WANT TO BELONG, DUE TO SIMILARITIES AND DIFFERENCES. I’M EXCITED TO WELCOME EVERYONE TO THE STORE AND DEMONSTRATE CREATIVITY, INDIVIDUALITY AND SELF-EXPRESSION.”