NO ONE TRUE ANYTHING'S CONCEPT STORE
WE INVITE YOU TO EXPLORE:
NO ONE TRUE ANYTHING
27 APRIL - 30 MAY 2023.
MON - SAT: 10AM - 8PM
SUN: 12PM - 5PM
33 GREAT WINDMILL STREET , SOHO, W1D 7LR
ABOUT THE CONCEPT STORE:
SUSTAINABLE HIGH-END FASHION BRAND, NO ONE TRUE ANYTHING, FOUNDED BY BRITISH DYSLEXIA
ASSOCIATION AMBASSADOR JAKE POSNER, IS GEARING UP TO OPEN A MONTH-LONG RETAIL ACTIVATION FROM THURSDAY 27TH APRIL - TUESDAY 30TH MAY.
IT WILL BE THE FIRST TIME THE BRAND HAS BEEN AVAILABLE TO BUY AND EXPLORE IN-STORE, BRINGING ITS
ONLINE BRAND TO A PHYSICAL FORMAT. THE ACTIVATION WILL STOCK NO ONE TRUE ANYTHING’S
HIGH-QUALITY, MINIMALISTIC AND SUSTAINABLE STREETWEAR WITH THE SPACE MIRRORING THE BRAND’S
INDUSTRIAL AESTHETIC, COMPLETE WITH BREAKING DOWN WORDS INTO SYLLABLES AND HYPHENATION TO REFLECT HOW JAKE’S DYSLEXIC MINDS PROCESS READING AND WRITING.
WITH ZERO INITIAL INVESTMENT, THE CONCEPT STORE CEMENTS FURTHER ORGANIC GROWTH FOR THE BRAND AND WILL BE OPEN TO THE GENERAL PUBLIC AND OFFER VIP APPOINTMENTS TO MEET THE FOUNDER AND GAIN ACCESS TO LIMITED PIECES.
NO ONE TRUE ANYTHING WANTS CONSUMERS TO VIEW HIGH END FASHION AS ART, WHERE PIECES ARE
LIMITED, CONSTRUCTED AND DESIGNED THOUGHTFULLY TO BE CHERISHED AND DISPLAYED ON THE BODY WITH PRIDE AND FOR YEARS TO COME.
PERSONIFYING ITS SUSTAINABILITY ETHOS AND MISSION, NOTA HAS
PARTNERED WITH THE GLOBAL MARKETPLACE THE EDIT LDN AND STYLING SERVICE THREADS STYLING TO
SHOWCASE FOOTWEAR, AND ACCESSORIES AND OFFER ONE-TO-ONE STYLING SERVICES, FOR A LIMITED TIME, OFFERING A COMPLETE 360° SHOPPING EXPERIENCE.
JAKE SAYS “BEING DYSLEXIC HAS ALLOWED ME TO THINK UNIQUELY. PEOPLE LOOK AT DYSLEXIA AS ONLY
AFFECTING READING AND WRITING, BUT FOR ME, DYSLEXIA HAS ALLOWED ME TO BE SKILLED IN OTHER AREAS, SUCH AS DESIGN AND STORYTELLING."
“NO ONE TRUE ANYTHING, TO ME, IS SO MUCH MORE THAN HIGH-END FASHION, IT IS ABOUT CREATING A COMMUNITY WHERE PEOPLE WANT TO BELONG, DUE TO SIMILARITIES AND DIFFERENCES. I’M EXCITED TO WELCOME EVERYONE TO THE STORE AND DEMONSTRATE CREATIVITY, INDIVIDUALITY AND SELF-EXPRESSION.”
DOWNLOAD PRESS RELEASE
DOWNLOAD CONCEPT STORE BOOK
JAKE POSNER, FOUNDER & CREATIVE DIRECTOR. IS AN AMBASSADOR FOR THE BRITISH DYSLEXIA ASSOCIATION.
JAKE USES HIS PLATFORM AND STORY TO RAISE THE PROFILE OF THE LIFE-CHANGING WORK, AND INCREASE AWARENESS OF WHY THE BRITISH DYSLEXIA ASSOCIATION IS SO IMPORTANT.
