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NOTA AW 22/23 CAMPAIGN

INTRODUCING THE NOTA AW 22/23 CAMPAIGN.

EVERYTHING WE DO HAS A STORY AND MEANING. OUR LATEST SHOOT LOCATIONS FOR OUR DENIM JACKET CAMPAIGN WITH THE EDIT LDN REPRESENT THE 2 KEY ELEMENTS OF THE OUR DENIM JACKET.
THE LAUNDERETTE REPRESENTS HOW WE ARE USING NEW TECH CALLED “E-FLOW” FOR THE WASHING PROCESS OF OUR DENIM GARMENTS. WE ARE SAVING 99% WATER CONSUMPTION VS REGULAR DENIM PRODUCTION.
 
THE ALTERATION SHOP REPRESENTS HOW WE HAVE DISTRESSED THE ARMS BY HAND, ADDING AN ADDITIONAL SEAM AND PICKING IT APART. REGULAR DISTRESSED DENIM USES HARMFUL CHEMICALS AND EXCESSIVE WATER TO CREATE THE DISTRESSED EFFECT.
PHOTOGRAPHER + DIRECTOR:
MIKAELA FREEDMAN. VIEW PORTFOLIO

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