DEB—UT DENIM JACKET
'OUR DENIM JACKET IS A GAME CHANGER FOR DENIM PRODUCTION AND A BENCHMARK FOR THE INDUSTRY TO FOLLOW.'
SHOP / HERE
100% ORGANIC COTTON DENIM:
NO ONE TRUE ANYTHING'S DEB—UT DENIM JACKET HAS BEEN PRODUCED FROM 100% ORGANIC COTTON DENIM.
E-FLOW:
WE HAVE USED A GAME CHANGING TECHNOLOGY CALLED E-FLOW. THE E-FLOW PRODUCTION PROCESS OF OUR DENIM JACKET REDUCES WATER CONSUMPTION BY 99% AND IS NEW TO BOTH OURSELVES AND OUR PORTUGUESE PRODUCTION PARTNERS.
THE RESEARCH AND DEVELOPMENT PROCESS IN BRINGING THIS JACKET TO MARKET, WAS ACHIEVED USING DISCOVERY AND DETERMINATION.
DTF PRINT:
THE LOGO AND "DEB—UT" PRINT ON THE BACK OF THE JACKET, HAS NOT BEEN APPLIED USING TRADITIONAL PRINT.
WE HAVE USED A TRANSFER PROCESS CALLED DIRECT TO FILM (DTF). WHEN USING THE DTF METHOD, THE GARMENT DOES NOT HAVE TO BE PRE-TREATED AND USES A LOT LESS INK.
THE INK IS WATER-BASED, KIND TO OUR ENVIRONMENT AND WATER SUPPLIES, AND USES ONLY 60% COLOUR INK AND 40% WHITE INK.
WITH A FOCUS ON CREATING A UNIQUE DESIGN FOR THIS PIECE, THE DTF PRINT HAS BEEN HAND DRAWN BY JAKE.
DISTRESSED SEAMS:
THE DISTRESSING AND FRAYING ON THE ARMS HAS BEEN IMPLEMENTED BY HAND, AS TRADITIONAL DISTRESSING USES A LOT OF WATER AND CHEMICALS, WHICH GOES AGAINST THE GRAIN OF NOTA'S BELIEFS.
SHOP / HERE
SEEN IN THE GUARDIAN
